VIA Logo

This project was to make a new VIA logo to go with our more modernized and updated look. Something that would catch an audience members eye. This is the original design:

This is another incomplete project due to the nature of the end of the communication course. However, I am sharing the process of how I am designing a new logo. My supervisor Alex Neilson is also guiding me in this process but he is making me take more reign since it will be a testament of what I have learned as the internship is coming to an end.

When creating a logo you go through multiple different designs and test out each one to see if it fits the branding. These a rough drafts of potential designs however, the end product could not be any of these - it's a process to get to where you want to be. It is just a starting point and not to made in a day. None of these are close to a middle stage of a concept.

If you have any questions or comments I will be happy to discuss them with you. My email is lcook005@odu.edu

What I have so far: